The Ultimate Guide To Transformative Life Coaching

Updated: Jun 4


Welcome to my blog series which will dive deeply into Transformative Life Coaching.

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I'm Dr Olly Alexander, MD, PhD, the Transformative Life Coach. Please see the bottom of this blog for my education and training. I have trained in Transformation Life Coaching in London, United Kingdom. I believe so much in the deep power that coaching has to transform your self that I have had, and continue to have, a number of Transformative Life Coaches myself. I have been on a journey of personal transformation. I have experienced deep shifts in my way of BEing and therefore DO-ing. I am a full time Transformative Life Coach.

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"My GIFT is to be YOUR GUIDE" Olly Alexander MA PhD

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In this blog series I would like to tell you all about Transformative Life Coaching and how an expanded way of BEing, whether that be in life, relationships, or your career, will create potentially epic outcomes.

Transformation and transformative coaching have become popular terms in business, leadership, and coaching circles. Unfortunately, when words are used so freely, we often lose touch with their true meaning and use them to describe something they are not. All transformation is change, but not all change is transformation. As Alice said in her Wonderland experience, “at least I know who I was when I got up this morning, but I think I must have been changed several times since then.”

"It is what man really thinks of himself that really determines his fate. Go confidently in the direction of your dreams! Live the life you've imagined." Henry David Thoreau

There are over 100,000 coaches in the world today. Coaching is currently unregulated, although it is becoming increasingly Professionalised. This is a very fertile time for the development of Transformative Life Coaching (TLC) - increasingly a blend of coaching, positive psychology, and other influences, which I will also lay out below. But what exactly is TLC, who will benefit and how?

You may also be wondering:

  • What exactly is a life coach?

  • Is a life coach worth it?

  • What are the benefits of life coaching?

  • What exactly is Transformative Life Coaching?

  • What are the benefits of Transformative Life Coaching?

  • Is there a difference between Transforming Coaching and Transformative Life Coaching?

  • What does it mean to be transformative?

This blog will provide you with all these answers and the key information you need to know about Transformative Life Coaching. Please also download my free eBook. If you're ready, let's start...

Table of Contents

  1. What is coaching?

2. What is Transformative Life Coaching (TLC)?

3. What is the difference between Transformative Life Coaching, Transformative Coaching, Transformation Coaching, and Transformational Coaching?

4. Who can benefit from TLC?

5. What are the building blocks of a TLC dialogue?

6. What have been the influences of TLC?

7. How does TLC differ from therapy?

What is coaching?

"You cannot teach a man anything. You can only help him find it in himself." Galileo Galilei

Great coaching is a collaborative, non-directive conversation between the client (you) and the coach (me) to move you from where you are to where you want to be in life, work, or personal relationships. The key is that it brings about CHANGE and this is defined by you. It unblocks your potential. This journey involves focussed listening, inquiry through open questioning, clarifying questions, creating structure, creating deep trust and rapport and signposting by me; and reflection, discovery, and choice by you. This is combined with a call-to-action, motivation, and meaningful and challenging goal-setting in exploring ways forward to achieving success. It focuses on solutions rather than problems. I act more like a guide on a journey, rather than a 'helper', gently supporting you to stay on the path that you choose, in order to take specific targeted action to make a change. The shift in itself is ultimately down to you.

With executives, what is holding you back or what is causing you to be stuck and not escalating upwards to be effective? In most cases, it is not a functional gap, as you have the experience and knowledge to do the role very well. But there is something else that is limiting you - the way you interpret the situation, the way you integrate the situation, and how you are being reactive. Traditional coaching is simply not deep or wide enough to address this. These are not gaps but these are awareness. So, that leads on to what is TLC and how can it address this need?

What is Transformative Life Coaching (TLC)?

What is the difference between Transformative Life Coaching, Transformative Coaching, Transformation Coaching, and Transformational Coaching?

Who can benefit from TLC?

What are the building blocks of a TLC dialogue?

What have been the influences of TLC?

How does TLC differ from therapy?

Therapy/ Counselling

Transformative Life Coaching

Focussed on the past

Focussed on the present and future

Usually open-ended duration

Normally for fixed duration

Clients come with problems, usually of an emotional nature. Aim is to reduce emotional pain

Clients come with both positive and negative issues. Result is to create deep character shifts

Less goal focussed

Goal/solution focussed and action oriented

Therapist listens and prompts

Coach listens, facilitates, and clarifies


Transformative Life Coaching:

  • Is a subset of coaching

  • Is BEing-focussed not DO-ing focussed although doing comes from being

  • Unlocks the potential within to transform you and therefore your organisation

  • Dives deeply below the surface to view the whole 'iceberg' that drives your behaviour

  • Takes the whole of you into account, not just what is visible on the surface as with traditional executive coaching

  • Gets to the essence of you

  • Is space of shadow and light

  • Underpins the powerful creation of outcomes and may be used for your executive goals

  • Illuminates and reprograms your 'inner operating system'

  • Involves the intent: To explore new ways of being and what it takes to embody them

  • Involves the premise: An expanded way of being generates the desired outcome and results

  • Is therefore absolutely appropriate in the context of life, personal, and business coaching

  • Is experienced by you in a different way to how it is experienced by someone else

  • Creates change that is deeper, wider, and longer lasting than any other form of coaching

My coaching themes and services: Transformative Life Coaching, Transformational Coaching, Life Coaching, Personal Coaching, Positive Psychology Coaching, Recovery Coaching, Trauma Informed Coaching, Work Addiction Coaching, Workaholism Coaching, Addiction Coaching, Mindfulness Coaching


These are a handful of the books about awakening and enlightenment that I would take to my Desert Island, again. They are great signposts on any journey to awakening. Click on book link to be taken to Audible version of the book:

"The Art of Happiness", by His Holiness the Dalai Lama & Howard C Cutler.

"The Alchemist", by Paul Coelho.

"Awareness", by Anthony De Mello.

"The Bhagavad Ghita" by Eknath Easwaran

"Extraordinary Awakenings: When Trauma Leads to Transformation", by Dr Steve Taylor.

"Meditations", by Marcus Aurelius.

"The Monk Who Sold His Ferrari", by Robin Sharma.

"The Obstacle is the Way", by Ryan Holiday.

"The Power of Now, A Guide to Spiritual Enlightenment", by Eckhart Tolle.

"The Prophet", by Khalil Gibran.

"The Seven Spiritual Laws of Success", by Deepak Chopra

"Siddhartha", by Herman Hesse.

"Time to Think", by Nancy Kline

"Waking Up : Volumes 1 & 2."

"My GIFT is to be YOUR GUIDE" Olly Alexander

To book a free Zoom or in person meeting with me or to find out more please click here to be taken to my website:

“Transformative life coaching uniquely creates and holds the space for you to see your self afresh, with clarity, and step into new ways of being, which will transform how you intuitively create your world. My work is to guide you to raise your own conscious awareness to the level that you want to achieve.” Dr Olly Alexander MD, MBBS, BA(Hons), MA(Cantab), MRCS, PhD, FRCS.

I have a Bachelor's degree in Natural Sciences from Trinity College, Cambridge; a Master's Degree in Philosophy from Trinity College, Cambridge; a PhD Doctorate in Scientific Research from University College London (UCL); a Medical Degree (MD/MBBS) from The Royal Free Hospital School of Medicine, London and am a Member (MRCS) and Fellow (FRCS) of the Royal College of Surgeons of England. I have published over 50 peer reviewed scientific journal articles and am the author of several scientific books. I am completing my Diploma in Transformative Life Coaching in London, which has International Coaching Federation Accreditation, as well as the UK Association for Coaching (AC), and the European Mentoring and Coaching Council (EMCC). I attended the Ultimate Coach conference with Steve Hardison, the world number one life coach, in London in April 2022.

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