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The Ultimate Guide To Transformative Life Coaching

Updated: Feb 18

INTRODUCTION

Is your life full of unbridled joy and peace? Welcome to my article series which will dive deeply into your purpose, wellbeing, presence, Self-realisation, limitless possibility, Real Personal Power, and abundance.


This article is the Ultimate Guide to Transformative Life Coaching (TLC) and how it has the power to 're-evolutionise' you and your life.


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I'm Olly Alexander Branford, MBBS, MA, PhD, the Transformative Life Coach. I have been on a journey of personal transformation. I have experienced deep shifts in my way of BEing and therefore DO-ing. I am a full-time Transformative Life Coach for men.


As Epictetus, one of the greatest philosophers of all time, wrote “Don't explain your philosophy. Embody it.”


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In this series of articles I would like to tell you all about how an expanded way of BEing, whether that be in life, relationships, or your career, will create potentially epic limitless outcomes. You can't study wisdom from books - it is experiential.


Do you do you want to burn brightly without burning out? The secret to life is to find out who you are and to get clarity on how the world works. These two 'secret' keys will allow you to unlock any perceived door. This is the domain of Transformative Life Coaching (TLC).


Epictetus said "Men are disturbed not by things, but by the view which they take of them." It's all about your thinking. Joy, wellbeing, and wisdom all come from within. We will unlock your inner wellspring; your inner gold mine.


Transformation and transformative coaching have become popular terms in business, leadership, and coaching circles. Unfortunately, when words are used so freely, we often lose touch with their true meaning and use them to describe something they are not. All transformation is change, but not all change is transformation. As Alice said in her Wonderland experience, “At least I know who I was when I got up this morning, but I think I must have been changed several times since then.” Do you have total clarity on who you really are and who you want to BE?


Transformative Life Coaching (TLC) may also be called 'Deep Coaching' or 'Super-coaching' as it is the highest level of coaching. It guides you ultimately to becoming your own coach. It takes you to wisdom and Truth and the deepest levels of personal inner change. This highest level of coaching gives you clarity about what is True (with a capital 'T') for all human beings and how the world works. Truth is Universal. You are about to go on a thrilling journey: A 'Hero's Journey'; where YOU are the hero! Henry David Thoreau wrote "I have learned this at least by my experiment: That if one advances confidently in the direction of his dreams, and endeavours to live the life which he has imagined, he will meet with a success unexpected in common hours."


All the answers are already inside you: You just can't hear them until you speak them to another. This is the power of vulnerability. Connection is what happens when two people listen to each other and spend time together without their thinking or agendas getting the way. As a Transformative Life Coach I will listen to you in a way that you have never experienced before. Epictetus wrote “Nature hath given men one tongue but two ears, that we may hear from others twice as much as we speak.” By my seeing and hearing the highest version of you, you will come to the same for your Self. I am here to serve you.


When you have a deep understanding of who you are, how life works, and about the human experience, you can flow with life rather than fight it. Plato said "The first and greatest victory is to conquer yourself; to be conquered by yourself is of all things most shameful and vile." Imagine swapping the drama-, conflict- and fear-ridden rollercoaster (or a boxing match where you are always on the defence) that is your life, for a peaceful flow down a beautiful awe-inspiring river (or a 'dance with Nature').


If there is something that you want to be, create, and do in the world, if you know how things are created and done then miracles will happen. As Sydney Banks said "The solution to outwardly complex problems created by misguided thought will not arise from complicated analytical theory, but will emerge as an insight wrapped in a blanket of simplicity.”


You will literally feel your Self come alive to that spark, igniting a fire from the embers inside you, as if you are plugging into the mains energy source. The spark is nothing less than your fully realised human potential. You will feel a re-connection with the energy of life. There will be a twinkle in your eye and people will notice a beautiful feeling in your presence. It will be like coming home after a long time away. Your creativity will become unbounded.


There is a famous Sufi saying “Don’t cut the person to fit the cloth.” You have been doing that for decades, ever since you were a child. When you experience life from the inside out rather then from the outside in, you will experience a Self-realising revolution in your way of BEing, your joy, your wisdom (flowing from your open heart), your Truth, your peace, your abundance, and your infinite possibility. It's time to invoke your 'God-mode'...


Transformation leads to pure intuitive wisdom and Truth. Your 'personality' (a.k.a. your ego) is the sum total of your hypnotised conditioned thinking, resulting from growing up in a dysfunctional world. Psychology dives no deep than this. Who you truly are is the domain of TLC. We are not our psychology: We have a thinker inside us (our Higher Power), who is not the sum total of our thoughts. You are way more than that. We are the thinker, not the thoughts. 


Your past no longer exists and it is simply a story: A set of false narrative thoughts created by fear. The future is simply a set of narrative fears that are unlikely to happen. Whatever we think is what we feel. Whatever we think is what we see: When you step beyond the five senses you will lead a joyful life because your life is full of love and unconditional love is always the answer. You will learn to think with your heart. As Albert Einstein wrote "The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking." Keep joy in your heart. As it says in Proverbs 17:22 "A merry heart doeth good like a medicine."


Remember, as Immanuel Kant, one of the greatest modern philosophers wrote, that "The only thing permanent is change." This emphasises the inevitability of change in life. It suggests that everything in the world is subject to constant transformation and evolution. No matter how stable or secure something may seem, change is the only constant. Anything could happen to you tomorrow. Kant's quote encourages us to embrace that change and adapt to new circumstances, as resisting or fearing change only leads to anxiety, stress, stagnation and missed opportunities for personal growth. It reminds us to be flexible and open-minded, understanding that change is a natural part of life’s journey. So, if you are ready, let's dive in...


For a glossary of terms to get your evolution turbo-boosted click here.


For my suggested reading list with regards to transformation click here.


"It is what man really thinks of himself that really determines his fate. Go confidently in the direction of your dreams! Live the life you've imagined." Henry David Thoreau


There are over 100,000 coaches in the world today. Coaching is currently unregulated, although it is becoming increasingly Professionalised. I have trained in Transformative Life Coaching and I have an International Coaching Federation accredited diploma. But, more than this, I know your path well.


This is a very fertile time for the development of Transformative Life Coaching (TLC) - increasingly a blend of coaching, positive psychology, timeless philosophy, and other influences, which I will also lay out below. But what exactly is TLC, who will benefit, and how?


You may also be wondering:

  • What exactly is a life coach?

  • Is a life coach worth it?

  • What are the benefits of life coaching?

  • What exactly is Transformative Life Coaching?

  • What are the benefits of Transformative Life Coaching?

  • Is there a difference between Transformation Coaching and Transformative Life Coaching?

  • What does it mean to be transformative?


This blog will provide you with all these answers and the key information you need to know about Transformative Life Coaching. Please also download my free eBook. If you're ready, let's start...

Table of Contents

  1. What is coaching?

2. What is Transformative Life Coaching (TLC)?

3. What is the difference between Transformative Life Coaching, Transformative Coaching, Transformation Coaching, and Transformational Coaching?

4. Who can benefit from TLC?

5. What are the building blocks of a TLC dialogue?

6. What have been the influences of TLC?

7. How does TLC differ from therapy?

What is coaching?


"You cannot teach a man anything. You can only help him find it in himself." Galileo Galilei


Great coaching is a collaborative, non-directive conversation between the client (you) and the coach (me) to move you from where you are to where you want to be in life, work, or personal relationships. To be truly transformed in this life we need an Enlightened Witness. The key to coaching is that it brings about CHANGE in you and your way of thinking, and this is defined by you. It unblocks your infinite potential and limitless abundance. This 'Hero's Journey' involves laser-like focussed listening, inquiry through open questioning, clarifying questions, creating structure, creating deep trust and rapport and signposting by me; and reflection, discovery, and new moment-to-moment choices by you. This is combined with a call-to-action, motivation, and meaningful and challenging goal-setting in exploring ways forward to achieving success. It focuses on solutions rather than problems. I act more like a guide on a journey, rather than a 'helper' or 'fixer', gently supporting you to stay on the path that you choose, in order to take specific targeted action to make a deep change within. The shift in itself is ultimately down to you.


With business executives and entrepreneurs, what is holding you back or what is causing you to be stuck and not escalating upwards to be effective? In most cases, it is not a functional gap, as you have the experience and knowledge to do the role very well. But there is something else that is limiting you - the way you interpret the situation, the way you integrate the situation, and how you are being reactive. In other words, your limiting beliefs. Traditional coaching is simply not deep or wide enough to address this. So, that leads on to what is TLC and how can it address this need?

What is Transformative Life Coaching (TLC)?

What is the difference between Transformative Life Coaching, Transformative Coaching, Transformation Coaching, and Transformational Coaching?

Who can benefit from TLC?

What are the building blocks of a TLC dialogue?

What have been the influences of TLC?

How does TLC differ from therapy?


Therapy/ Counselling

Transformative Life Coaching

Focussed on the past

Focussed on the present and future

Usually open-ended duration

Normally for fixed duration (the aim is for you to become your own 'super-coach')

Clients come with problems, usually of an emotional nature. Aim is to reduce emotional pain

Clients come with both positive and negative issues. Result is to create deep character shifts

Less goal focussed

Goal/solution focussed and action oriented

Therapist listens and prompts

Coach listens, facilitates, and clarifies


SUMMARY


Transformative Life Coaching:

  • Is a subset of coaching

  • Is BEing-focussed not DO-ing focussed although doing comes from BEing

  • Unlocks the potential within to transform you and therefore your organisation

  • Dives deeply below the surface to view the whole 'iceberg' that drives your behaviour: It is the deepest form of coaching, also known as super-coaching and deep coaching

  • Takes the whole of you into account, not just what is visible on the surface as with traditional executive coaching

  • Gets to the essence of you

  • Is space of shadow and light

  • Underpins the powerful creation of outcomes and may be used for your executive goals

  • Illuminates and reprograms your 'inner operating system'

  • Involves the intent: To explore new ways of BEing and what it takes to embody them

  • Involves the premise: An expanded way of BEing generates the desired outcome and results

  • Is therefore absolutely appropriate in the context of life, personal, and business coaching

  • Is experienced by you in a different way to how it is experienced by someone else

  • Creates change that is deeper, wider, and longer lasting than any other form of coaching


Sending you love, light, and blessings.


Please let me know if you would like to join my 'VOICE for men' group: 'Vulnerability & Openness Is a Choice Ensemble', where men can find their strength, courage, and authenticity, by dropping their egocentric fears and instead communicate openly with vulnerability. It will change your life. It will empower you. This community is a safe space for men to connect and discuss philosophy, spirituality, positive psychology, and timeless truths, to share our experience, strength and hope, and to find solutions to our pain and fears.


Olly Alexander Branford MD, MBBS, MA(Cantab), PhD


My gift is to be your guide. Let me know if you would like to continue this conversation...



“Transformative life coaching uniquely creates and holds the space for you to see your self afresh, with clarity, and step into new ways of BEing, which will transform how you perceive and intuitively create your world. My work is to guide you to raise your own conscious awareness to the level that you want to achieve.” Olly Alexander Branford


My coaching themes and services - I work 1:1 and in groups with men who are looking for: Transformative Life Coaching, Transformational Coaching, Life Coaching, Personal Coaching, Positive Psychology Coaching, Recovery Coaching, Trauma Informed Coaching, Work Addiction Coaching, Workaholism Coaching, Addiction Coaching, Mindfulness Coaching.


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Suggested reading

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Hello,

I am very pleased to meet you. Thank you for reading this far. I very much look forward to connecting with the highest version of you, to seeing your highest possibility, and to our conversations. Please do contact me via my website for a free connection call and a free experience of coaching. I am here to serve you.

See you soon,

Olly Alexander Branford MD, MBBS, MA(Cantab), PhD


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I have a Bachelor's degree in Natural Sciences from Trinity College, Cambridge; a Master's Degree in Philosophy from Trinity College, Cambridge; a PhD Doctorate in Scientific Research from University College London (UCL); a Medical Degree (MD/MBBS) from The Royal Free Hospital School of Medicine, London and have been a doctor and reconstructive trauma and cancer surgeon in London for 20 years. I have published over 50 peer reviewed scientific journal articles, have been an associate editor and frequent scientific faculty member, and am the author of several scientific books. I have been awarded my Diploma in Transformative Life Coaching in London, which has International Coaching Federation (ICF) Accreditation, as well as the UK Association for Coaching (AC), and the European Mentoring and Coaching Council (EMCC). I have been on my own transformative journey full time for four years and I am ready to be your guide to you finding out who you really are and how the world works.

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